5 WAYS TO MAKE MORE MONEY THROUGH SPONSORED POSTS

It's not easy to make money blogging, there's no quick fire way to starting earning big money, and if you're in it only for the money then you'll quickly learn that the blogging world just doesn't work like that. To make money blogging you have to have a passion for writing, you need to have some great content and built up a blog that's worth reading. You don't necessarily need to have to a huge following but you need to have something WORTH following.

It’s not easy to make money blogging, there’s no quick fire way to starting earning big money, and if you’re in it only for the money then you’ll quickly learn that the blogging world just doesn’t work like that.

To make money blogging you have to have a passion for writing, you need to have some great content and built up a blog that’s worth reading. You don’t necessarily need to have to a huge following but you need to have something WORTH following.

I started making money through sponsored posts pretty early on in my blogging journey but in the early days I was being offered, and accepting a pittance. I felt lucky I was earning through something I loved but it just wasn’t enough. Now that’s not me being greedy, or trying to squeeze every penny I can from brands & PR’s. It’s realising that my blog and my time was worth more, so I did something about it. I’m a #mumboss running a freelance business so need to make money through blogging.

It's not easy to make money blogging, there's no quick fire way to starting earning big money, and if you're in it only for the money then you'll quickly learn that the blogging world just doesn't work like that. To make money blogging you have to have a passion for writing, you need to have some great content and built up a blog that's worth reading. You don't necessarily need to have to a huge following but you need to have something WORTH following.

1. BUILD GOOD RELATIONSHIPS WITH BRANDS & PR’s

I never used to bother replying to emails that seemed just like press releases but now I respond to all emails of interest. I’ll show interest in the content, explain very briefly why it would be a good fit with my readers then ask if they have budget for the collaboration.

I have gotten a lot of work recently through this and most of those that haven’t got budget have said they will keep my details for any future collaborations or have offered an alternative campaign to be involved in.

By responding and building a good relationship, the PR or brand will be likely to contact you again in future or add you to their internal database. I now have some very regular work through several PR’s giving me a good monthly income.

2. ASK ABOUT AVAILABLE BUDGET

So many times I received an email about a fab collaboration. There’s been emails going back and forth about potential ideas for the blog post, which angle to take and how to promote it. Then at the end of the conversation to realise, or be told there is going to be no payment involved. So much time wasted going back & forth, then you have to tell the PR or brand that you can’t progress with the post.

I always start with asking about potential budget before we get too far down the line. This might feel a bit cheeky at first but you will get used to asking. Just make sure you remain professional when asking.

Even with some products reviews I will ask about budget. At first I was grateful for ‘freebies’ but they are not freebies when you factor in the time spent reviewing, writing & editing and photography.

Again this is not about being greedy and trying to get as much as you can from a brand or PR, they will see straight through you and not want to work with you. It’s about a beneficial, mutual exchange.  I can’t spend hours reviewing a cooking sauce worth £2 when I have other clients that are paying for my time and need to take priority. However if something is relatively low value but from a brand I love then I’ll consider it. You have to think about what that product is worth to you in regards to your time & effort.

3. NEGOTIATE YOUR RATE

I have various rates that are completely negotiable depending on the client expectations and the work involved. I accept very different fees for very different projects but I always negotiate this with the client.

I used to just accept whatever price I was offered whereas now if the fee is lower than my standard fee I will be honest with the client and say. You have to remain completely professional when negotiating fees, know how much your time & blog is worth and have a minimum price in mind. Reply to the client that whilst the collaboration is something you’d love to work on, the fee offered is lower than your usual rate and ask if there’s room for negotiation. 9 times out of 10 they will come back with a counter offer or ask for your rates.

It's not easy to make money blogging, there's no quick fire way to starting earning big money, and if you're in it only for the money then you'll quickly learn that the blogging world just doesn't work like that. To make money blogging you have to have a passion for writing, you need to have some great content and built up a blog that's worth reading. You don't necessarily need to have to a huge following but you need to have something WORTH following.

4. HAVE A MEDIA PACK

I know not every one feels they need a media pack but for me it’s huge for time saving and shows your professionalism. If a client asks for my rates then I can send them my media pack that shows key highlights about my blog & readership, along with my fees. This gives the client as instant understanding of why I charge my fees and why it is beneficial for them to work with me. I do state that my fees ‘start from xxx’ which leaves room for negotiation depending on what the clients wants. Some clients want a straight forward written post, others may want video content and social sharing therefore this additional work needs to be factored into the package.

5. TURN WORK DOWN

I know this sounds a little crazy but sometimes you just have to say no. I was accepting anything and everything to start off with but it’s just not sustainable. You end up with so many posts to write and not enough time to dedicate to each post properly.

Plus the other negative of accepting all offers is that your blog can turn spammy which will put off other clients and readers. You have worked long & hard to build up your readership and your engagement with your followers, you don’t want to ruin that for a few quid.

It’s not very often I turn work down, but if it’s not a great fit for my blog or I can’t negotiate a decent fee then I just have to say no and save my time and energy for a project that works well with my style and will give me a good return for the work & commitment I put into my blog.

If you want to make more money though sponsored posts then see your blog as a business and yourself as an asset to that business. You choose what you want to accept. Of course sometimes you might really need the money so might choose to accept a lower rate, that’s completely your choice.

If you work hard and give your clients the best you can they’ll feel they’ve had a great return on their investment. In turn coming back to you more & more and even sharing your details with others.

Have you got any other tips? Will you be trying these out to try & increase your earnings?

Digital Home Boss
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43 Comments

  1. August 12, 2016 / 2:46 pm

    This is such a brilliant post lovely, totally spot on and so helpful! x x

  2. August 13, 2016 / 2:13 pm

    Really helpful post, thanks so much. I’m fairly new to blogging and am just building up my following and trying to keep my content really authentic. I haven’t started making money just yet but I’m moving in that direction so this advice is great.

  3. August 13, 2016 / 8:22 pm

    This is really helpful advice. I’ve only been blogging a few weeks and for now I’m just concentrating on building up my readership and writing good content, finding my style if you will, but this is the route I want to go down in the future, so love any advice I can get.
    #TheList

    • August 15, 2016 / 6:42 pm

      Yes, definitely work on your blog & finding your voice first then the work will come. I’ve got a blogging hints & tips section on the blog, you should pop over and have a nosy x
      gymbunnymum recently posted…I’VE FINALLY STARTED VLOGGINGMy Profile

  4. August 13, 2016 / 8:49 pm

    I think the only advice I have is to not starting a blog thinking you can earn lots and lots. It takes time to get a decent following on your blog and also on social media.

    I think it’s also important not to have too many sponsored posts on your site. It turns readers away if it’s all paid for content and it’s a mistake I made in the past.

    Thank you for linking up with #JustAnotherLinky

    Laura x x x

    • August 15, 2016 / 6:59 pm

      Yes, there definitely needs to be a good balance between content, and where possible I’ll try and personalise sponsored content as much as I can
      gymbunnymum recently posted…I’VE FINALLY STARTED VLOGGINGMy Profile

  5. August 13, 2016 / 9:34 pm

    Great tips. I am new to sponsored posts and still feel scared to ask about budget. #TheList x

  6. August 14, 2016 / 4:19 am

    Thanks, this is helpful and there are points here which I have been considering myself. I need to say no more and negotiate more! #justanotherlinky
    Jenny Lord recently posted…Protecting your baby in the sunMy Profile

  7. August 14, 2016 / 4:52 am

    Really helpful play lovely x

  8. August 14, 2016 / 10:21 am

    Some great tips here! Negotiating is hard but once you get used to it it becomes much easier. You have to value yourself especially if you want pr’s and brands to respect you.

  9. August 14, 2016 / 10:54 am

    Such helpful tips! I’m finding out that as soon as I ask about the budget, they disappear 🙁 I have a question though, do you accept do-follow-links? I used to, but then I read that it’s not good for your blog and can be risked being penalised bu google. Lately, a lot of the offers have been do-follow-links which as mentioned, I’ve had to turn down. And then noticed that other bloggers accept the offer (I’m assuming because of the product, it’s the same one?) Now I’m wondering, am I missing out by not accepting them?

  10. August 14, 2016 / 4:51 pm

    Fab ideas there. I really like the first one. So stupid but it is a reality. I don’t think I am at that stage yet and quite happy to write a post for some free stuff as long as I really like the brand. I have said no to a couple of opportunities because it was not for me and I don’t want my blog to end up being a shopping window. #SundayBest

  11. Helen
    August 14, 2016 / 7:24 pm

    Lots of fantastic advice – thank you! I’ve only just started accepting sponsored posts and it’s a big learning journey 🙂 #SundayBest

    Helen x

    http://www.treasureeverymoment.co.uk/

  12. August 14, 2016 / 8:18 pm

    Fabulous tips hun! I shall be following your advice 🙂 xx

  13. August 15, 2016 / 7:48 am

    Brilliant post! All terrific points & I agree 100% when you say you’re not being greedy. I started my blog specifically with the intention of earning an income. It is a business first & foremost so when other bloggers work for free it only makes it harder for the rest of us. If we set a standard rate or even tiered rate depending on traffic etc then everybody benefits. Brands do have budgets it just depends whether they’re willing to use it on your blog or someone else’s.

  14. August 15, 2016 / 12:03 pm

    definitely helps to ask about budget straight away you’re right, I’ve wasted a lot of time going back and forth for no budget too! Some great tips xx

  15. August 16, 2016 / 12:02 pm

    I think the knowing when to turn down work or an opportunity if it isn’t right, or the balance is off, is key. Some of the biggest bloggers I read claim to turn down 99% of the opps they get offered (not sure I believe that figure, mind you, but still – knowing your own brand and what will enhance it is key).

  16. August 16, 2016 / 3:23 pm

    I think having a media pack and knowing your worth are such great tips.

  17. August 17, 2016 / 9:19 pm

    Great tips, totally agree, especially with turning work down. I find it empowering turning work down and it often pays off. Thanks for linking up to #thelist x

  18. August 18, 2016 / 1:34 pm

    Brilliant post lovely. Very informative and a great help for anyone wanting to make money from blogging.
    Thank you for linking up to #justanotherlinky

  19. August 20, 2016 / 8:12 pm

    This is really helpful; I get regular sponsored work but not as much as other bloggers. I’m not confident at asking, but will definitely start replying to emails more asking if there is budget rather than just deleting. Thanks for linking up to #SundayBest x

  20. September 6, 2016 / 1:54 pm

    Such a great post. When I saw it on facebook, I had to click again on it! off to share it now!!! #showyourloveblog

  21. September 6, 2016 / 2:51 pm

    I really enjoyed this post! It is hard to do the ask but in the end totally worth it 🙂

  22. September 6, 2016 / 3:34 pm

    These are some great tips. So many times I have a company reach out and want me to put in a ton of work for no compensation. At this point, I have absolutely no qualms about saying no.

  23. September 6, 2016 / 3:40 pm

    My page views aren’t high enough to monetize myself, but it’s great to get all this good research and remain hopeful for the future.

  24. September 6, 2016 / 7:30 pm

    Awesome tips! I just had a brand reach out to me, so I’m waiting on more information. I definitely, need to get a media packet together. Thanks for sharing!

  25. September 6, 2016 / 9:37 pm

    I love this post! It’s so easy to just accept what comes your way, but you do have to set a standard for yourself and not accept anything less than your minimum fee.

  26. September 7, 2016 / 12:05 am

    These are all really solid tips. I think it is so important to know what your time is worth as a blogger and really stick to your guns when it comes to earning what you’re worth.

  27. September 7, 2016 / 1:01 am

    Great post I love the tip about turning work down, this is so true!

  28. September 7, 2016 / 1:11 am

    Awesome tips! I have been making more money lately with sponsored posts too.

    xoxo, Jenny

  29. September 7, 2016 / 2:08 am

    These are all great tips…I have been following some of them..I have been blogging two years and getting so discouraged because I have hardly made anything..dont want to quit but kind of contemplating it :/ I think I spend too much time in fB groups and on social media. which robs me of time to reach out for sponsors…but how else do you get your blog out there..

    Thanks for sharing…

    Valerie

  30. September 8, 2016 / 12:16 am

    This is a great post. I absolutely agree with negotiating. Sometimes it seems like bloggers are under appreciated and under valued and it’s really up to us to set our price.

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